U.S. Market Access in Transition: Regulatory Pathways for Food and Feed Ingredients in 2026

Background

The U.S. market is undergoing one of its most significant regulatory transformations in recent decades, creating both new opportunities and unprecedented challenges for global ingredient suppliers. As we move into 2026, the convergence of updated frameworks, evolving guidance, and heightened regulatory scrutiny is reshaping the market entry landscape for new ingredients across both food and feed categories.

For companies developing innovative ingredients—whether for human nutrition, functional foods, or animal feed—understanding the available pathways to market has never been more critical. The U.S. regulatory system provides multiple routes for food and feed ingredients, each with distinct requirements, timelines, and strategic implications. Selecting the appropriate pathway requires a thorough understanding of these options, as the choice can significantly influence both the efficiency and overall success of a product's path to market.

This webinar is designed to support decision-makers in navigating these options with confidence. It will provide an overview of the key regulatory pathways for food and feed ingredients, compare their respective advantages and limitations, and highlight the key considerations companies should evaluate when planning U.S. market entry. Participants will gain a clearer understanding of the regulatory landscape and the critical factors involved in bringing a new ingredient—whether for food or feed—through the U.S. system.

Whether you are exploring new opportunities or already preparing a regulatory submission, this session will offer valuable insights into the current environment and the evolving pathways available for market access.

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What You Will Learn

Part 1 — What Makes the U.S. Market Attractive?

Part 2 — Regulatory Pathways for Food Ingredients

• Fundamentals of U.S. Regulation

• Overview of Regulatory Pathways (FAP, GRAS, NDIN)

• Analysis of Regulatory Pathways

• The GRAS Pathway and Its Future

Part 3 — Regulatory Pathways for Feed Ingredients

• Overview of Regulatory Pathways (FAP, GRAS, AFIC, AAFCO)

• Analysis of Regulatory Pathways

Part 4 — The Support You Can Obtain from REACH24H

*The final outline may be subjected to subtle revision

Schedule

Speakers

Krystal Wang - Senior Food Regulatory Consultant

REACH24H

Graduated from De Montfort University, Krystal worked within Massive Health and Food industry in Europe for 6 years. She is now working as Food Regulatory Consultant at REACH24H Consulting Group, specializing in food and health food nutrition, import and export trade, as well as cross-border e-commerce. Her expertise and professional advices have helped many international enterprises remove their entry barriers to China.