Entering the Chinese Pet Food Market: Product Compliance and MARA Registration

Background

China’s pet food market continues to attract strong interest from overseas brands, driven by evolving pet ownership trends and increasing demand for diversified, high-quality pet nutrition products. However, entering this market requires more than commercial readiness. Companies must understand China’s regulatory framework for pet food, including product classification, ingredient compliance, labeling requirements, import procedures, and the role of the Ministry of Agriculture and Rural Affairs (MARA) in market access.

This webinar will provide a practical overview of the key compliance requirements for pet food products entering China, with a particular focus on MARA registration. It is designed to help pet food companies, exporters, regulatory affairs professionals, and market access teams better prepare their products and documentation before entering the Chinese market.

Contents

Legal Framework

• Definition and classification

• Regulatory framework

• Competent authority

• Key compliance steps under the current regulatory landscape

Product Compliance

• Ingredient requirements

• Sanitation requirements

• Labeling requirements

MARA Registration

• Registration scope

• Registration type

• Registration dossier requirements

• Registration procedure and time

Importation Procedure

Schedule

Speakers

Lennie Tao - ChemLinked Regulatory Analyst

REACH24H Consulting Group China

Lennie Tao is a food regulatory analyst working at ChemLinked. Her broad experience in the food sector has afforded her insights on food compliance in Vietnam, Malaysia and the European Union. She is also a regular attendee of food training forums and has delivered speeches in industry conferences, workshops held by embassies, consulates and agencies (e.g. Usapang Exports held by the Philippine Department of Trade and Industry in 2021), etc.