Robert J. Kiefer, General Manager of REACH24H USA Inc., was also invited to have a speech, sharing the dynamic update of China's cosmetics regulations and the hot topic of CBEC (Cross-border e-Commerce Community). Mr. Robert first introduced China’s new cosmetic regulation framework (including competent authority, reform background, CSAR and sub-regulation). He also mentioned that the notification and registration requirements of cosmetic products, as well as the trends in animal testing. Finally, Mr. Robert takes the CBEC platform as an example to outline the methods and strategies for enterprises to enter the market of China.
As early as 2013, China was already the second-largest cosmetics market in the world. However, there are still some brands that have not made China one of their key markets due to complicated license approval process, high cost of general trading mode, animal testing and other reasons. For these overseas brands, it may be a good choice to open up the Chinese market through the CBEC.
REACH24H provides market entry services and provide all-around support to overseas brands targeting the Chinese market. We specialize in the market research, importation, marketing, multi-channel distribution, warehousing, and e-commerce flagship store operations service of FMCG products in China. For more information on CBEC and market access, please contact us.
Contact Us: Telephone:+(86) 0571-87103817 Email: customer@reach24h.com
