Takehome:

• This administrative measure will be the major regulatory reference for health food and FSMP advertising in future.
• The advertisement of food for special medical purposes targeted at 0 to 12-month-old infants is prohibited.

On Mar. 13, 2019, China SAMR opened the draft of Administrative Measures for Advertisement of Drug, Medical Devices, Health Food, and Food for Special Medical Purposes (FSMP) to public feedback. The public consultation period will end on Apr. 12, 2019. 

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